From YouTube to crypto: MrBeast’s move into fintech explained


MrBeast’s crypto journey hasn’t been without controversy.

In late 2023, investigator SomaXBT alleged the YouTuber earned over $10 million by backing low-cap tokens tied to pump-and-dump schemes.

One standout case involved SuperFarm [SUPER], where MrBeast reportedly received 1 million tokens after a $100,000 investment; just before prices surged and later collapsed.

Source: Loock Advising

An additional investigation report from Loock Advising claimed that he profited over $23 million through insider trading linked to rug pulls.

When celebrities met crypto

MrBeast isn’t the first celebrity to venture into the world of crypto. Over time, numerous public figures, including Kim Kardashian, Floyd Mayweather, Lindsay Lohan, and Jake Paul, have been swept up in the digital asset frenzy, sometimes facing legal consequences. 

Kardashian, for instance, paid a $1.26 million SEC fine for promoting EthereumMax, while Mayweather and DJ Khaled resolved similar allegations in previous years. 

Despite these setbacks, the magnetic pull of crypto’s hype continues to attract high-profile names.



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